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Speedy Summary
> 2024 allowed us to add a new arsenal of brands and tools to our collection of OE and aftermarket tools.
> The new website allows customers to purchase tools and subscriptions more quickly than the previous site.
> The new support system is more streamlined and straightforward than the previous one.
> Rebranded APEX to Redline Premium Support.
> We implemented a rating/review system for all facets of our company and urge customers to submit their input.
Table of Contents
Introduction
2024 Overview
> New Brands
> New Site
> New Support System
> Redline Support (F.K.A. APEX)
> We Want To Hear You Out!
2025 Insights
New here? That's okay!
If you have just joined us during 2024 and would like to know what we do and who we are, check out our About us page here.
Here at AE Tools & Computers have serviced the aftermarket industry for over 20 years, from automotive to fleets and more! We are more than just your aftermarket shop, we provide OEM level tools for dealer-level access, OE software, laptops, and expert technical support for all of it.
As the industry evolves, we stay at the forefront of the changes, making sure your business can stay on top of it. We carry a large collection for all kinds of fields — from TPMS solutions, Heavy-duty, ADAS, EV, Diagnostics, Oscilloscopes, J2534 and much more.
What 2024 brought us
As we started the year 2024, we wanted to provide our customers with a vast catalog of products. We added new partners and distributors to our collection of tools, maintaining a brand-agnostic vision. No longer do you need to buy a whole new brand of tools to get the job done — choose the tools you want from the brands you already use. Here are some of our latest brands to hit our shop. We will also create more content about each brand, their tools, and more — stay tuned and subscribe to our newsletter.
Image by AE Tools & Computers
Launch Tech
The bridge between Automotive and Heavy-duty diagnostics has never been easier. With a wide selection of solutions: TPMS, Battery diagnostics, EV diagnostics, ADAS, DIY tools and more — take your diagnostics to the next level.
Image by AE Tools & Computers
TEXA USA
The latest in Heavy-duty equipment and vehicles, all in one tool. TEXA integrates your workflow in one device. Their AXONE line allows you to store all your environments (CV, Super Cars, OHW, Bikes etc.) in one location. Pair it with their rugged TXT Navigator Multi-hub, connect without limits.
Image by AE Tools & Computers
BOSCH USA
One of our long-time friends that we wanted to share the spotlight by adding their robust OE-centric aftermarket solutions. Bosch provides OE-level and spec-level diagnostics on most makes and models, working alongside the OE's ensuring a similar OE repair experience. They carry many tools for TPMS, Diagnostics, ADAS, Heavy-Duty, and more.
Image by AE Tools & Computers
GETAC
We wanted to expand our laptop line to complement our popular Durabook Multi-Partitioned laptop. Getac provides a versatile and customizable notebook and tablet computer experience that does not compromise power and durability. It is a perfect partner, providing us with more possibilities for laptop lines and working perfectly with our multi-partitioned drives.
Image by AE Tools & Computers
EZDS
EZDS has been at the forefront of Hyundai/KIA development, with Sean Jo and his team providing OE-level diagnostics for most Asian and Euro makes and models. Their latest Z5 & Z7 allow your shop to work on these makes and provide ADAS capabilities. Get in-depth bi-directional diagnostics with PIDs that give you a clear understanding of your following repairs.
Image by AE Tools & Computers
Triton
EZDS has been at the forefront of Hyundai/KIA development, with Sean Jo and his team providing OE-level diagnostics for most Asian and Euro makes and models. Their latest Z5 & Z7 allow your shop to work on these makes and provide ADAS capabilities. Get in-depth bi-directional diagnostics with PIDs that give you a clear understanding of your following repairs
Brand new website smell
Image by AE Tools & Computers
One of our most significant initiatives of 2024 was revamping our website completely. One of our most important issues was running out of an outdated platform that prevented us from updating tools quickly and adequately and providing the information needed to help customers make the right decisions. Product management, customer accounts, and user flow were other tasks that had to be restructured entirely from the ground up.
We worked with our team and current customers to ensure we created an e-commerce site that was accessible, easy to navigate, provided enough information, and made it easy for customers to contact us for anything they needed. Part of building a site is giving the customer access to someone for help and allowing them to find the answer they need without leaving the site for anything else.
User experience and interaction were essential to meet our standards and the current model on most sites. With newer bells and whistles, we didn't want to go overboard and add anything unnecessary. One of our most prominent add-ons was our live chat service and Accessibly accessibility app. Getting the answers you wish directly from our team and adjusting the site to your needs gave the user more power than our previous site.
As we continue to develop our site, we always ensure it's user-first and user-friendly. As we enter the new year, you may see some changes, such as better and well-needed improvements. Keep an eye out!
New support system, same excellent expert help
Image by AE Tools & Computers
Another initiative we have wanted to spearhead for a long time is our support system. If you were around before our new system and our previous one under Netsuite, you most likely remember how much our support system has changed over the years. We need to double down on the right system to help us understand trends and the necessary analytics to serve our customers best while holding ourselves accountable to our goals and metrics.
Finding the right system
Searching for the right support system that fits our needs and is as modular as possible was a difficult task that we started to notice after a while. It wasn't so much that we didn't like the existing platforms, but we later realized how unique our case was. We needed one that was versatile, able to adapt to our use case, and modular in many ways.
From a source, we landed on a team led by Mohan at Collabtic, who has experience developing service workspaces for other large and small companies, especially in the automotive industry. Our case was unique in the aspects mentioned before. Still, we had specific metrics we kept track of to ensure our team was driving pure results in their calls, maintaining call times consistently, and finding where the cracks were in our processes and training.
Image by AE Tools & Computers
Collaboration, modularity, and adapation
These specifications and features we needed weren't native anywhere nor used in other support services that Mohan and his team had created before. Collaboration from our team allowed us to stay on the same page, and their tenacity has helped us build a platform that works perfectly for our customer base — especially after testing with a selection of customers — we had found the right systems needed for our team and our customers.
Although the platform is not at its fullest capability — because we love to stretch the limits — we will continue to develop the platform to provide the best customer support to our community.
Faster support, with a faster name — Redline Support
Image by AE Tools & Computers
We wanted to do a facelift on our current premium support name. APEX was a great name, but at times it was conflicting with another popular convention... AAPEX. To avoid confusion, we re-branded it to Redline (Premium) Support. This fit with our efforts to push the line on speed and get you help in under 30 minutes.
We are currently working on our premium plan, so make sure to sign up to our email newsletter to get updated on the latest in Redline Support!
We want to hear you out!
Image by AE Tools & Computers
We love to ensure our team gets the proper shoutouts they deserve, and we want to hear your opinions on our services and products. Over the years, we did not have an appropriate system to capture reviews — during calls, help at our front desk, sales team, and website. We want to hear how we are doing in all facets of our company!
If you stumble upon a review for a product, an order from our sales team, help on our site, or a review from our front office, please take the time to let us know how we helped you out! Who knows, we might even shout out to you or your shop!
Bring on 2025
As we close the 2024 year, we look forward to new partnerships, events, updates in our systems, and overall improving all our facets of support to give your shop the momentum it needs for 2025. We aren't fortune tellers, unfortunately, but we do have an idea of how we plan to spend 2025 this year.
Continued tool expansion
As we maintain our brand-agnostic mission, we will continue seeking opportunities with other brands to give your shop the tools you've been missing or those you may want to include in your shop rotation.
AET on the road
Many friends from all over the US want to see us in person. Wait no longer; we'll attend more events and conventions this year! You'll see more faces and talk to our excellent team while we learn more about you!
Digital improvements
We exist in the digital world for now, so we must make our site feel like home as much as possible. We look forward to improvements that will make the shopping experience easier to navigate, ensure that items are readily available, and provide you with the information you need from all aspects of our site.
Collaborations & partnerships
We have fantastic friends and customers who create excellent content and work for the automotive and heavy-duty community. We want to serve you wherever you are and hear from the community. You may have seen us around lately, and you may see us even more!
Developing better relations and community
We believe connecting with our community is essential when providing services and tools that matter to our customers. More than anything, we want to ensure you have confidence in our expertise and our team and know that we are here to help you find the solutions you need to get your jobs done and generate ROI that makes a big difference in your 2025 and so on!
Whether you stumbled on us a while back or have yet to try us out, we guarantee 100% satisfaction no matter where you start with us.
Let's have a prosperous year in 2025. Cheers 🥂
If you have any comments or recommendation for our following blogs, ideas, opinions, or topics mentioned in this blog that you would like in-depth information on, let us know in the comments below!
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2025
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